3 - What kind of media institution might distribute your media product and why?
My media product is a music magazine and would be distributed by magazine producer or a company with topical literature distribution experience, such as Rupert Murdoch, who owns the daily mail, Fox and various other media’s. Which ever media institute took on my magazine would need to be aware of the intended audience and distribute accordingly. This institute could also use it’s various other ventures to advertise and promote M! magazine, in order to increase sales and popularity.
Another media institution that may distribute the music magazine is an actual record company, related radio or television shows. For example Kerrang! Have their own music channel and a radio station that all play similar music and target the same audience. They are all linked. This may work for the distribution of my music magazine, as it is very closely related to the same genre of music as Kerrang! and this works for them. This may also help form loyal readers/listeners because of this.
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